Sand Castle Studios

Playboy’s Q1 2008 earnings conference call, Playboy Enterprises chairman and CEO Christie Hefner (the daughter of Hugh Hefner) discussed the company’s future plans and in doing so hinted that Playboy may be developing its own virtual world in the future.

The USC Network Culture Project held an opening session where Cory Ondrejka, former CTO of Linden Lab and current fellow at USC, announced the Second Life and the Public Good Community Challenge. The purpose of the challenge is to build or create something in Second Life that would enhance, develop, or sustain the public good.

A few weeks ago the House Subcommittee on Telecommunications and the Internet held the first-ever Congressional hearing about virtual worlds. The hearing focused more on Second Life than any other virtual world platform.