4 advantages of influencer marketing
In an influencer marketing strategy, the influencer plays the role of intermediary between the brands and the final target. The latter will issue recommendations in order to influence consumption behaviors among his community of subscribers. More and more brands are using this strategy. Discover in this article four benefits of influencer marketing.
Improve your brand image
First of all, influencer marketing allows you to improve your brand image. Indeed, we are in the age of recommendation where consumers are wary of what brands say. Influencers, on the contrary, embody completely different values: authenticity, trust and truth. You can take a look at this hotel for influencer for more details.
Moreover, by using an influencer marketing strategy, you develop a less intrusive and more original communication. You will therefore improve your sympathy capital. Your target will develop a feeling of attachment that can be very strong, sometimes going as far as preference.
Influencer marketing allows you to send a message to a large, targeted and qualified audience. Thanks to influencers, you will increase the reach of your messages significantly. In particular, it is your reputation among Millenials (generation Y and Z) that will be improved. Indeed, the final target of influencer marketing is quite young since it gathers individuals aged 15 to 25. Word of mouth is also developed: subscribers will identify or share the publications with their own circle of friends.
Influencers communicate with their community, which is often very active and responsive to their new publications. Subscribers exchange with influencers through likes, comments, private messages... Also subscribers will feel closer to your brand, and will not hesitate to get in touch with you on social networks, in the form of comments most of the time.
Develop your sales
Influencers will showcase your products, perhaps in a different way than you normally do. Your products are visible and exposed to your target audience in the form of recommendations. Positive opinions of influential people are relayed, which will therefore participate in the development of your sales. A less expensive and often much more impactful advertising.