The Virtual False Dilemma

Community, Second Life, Virtual Worlds on March 7th, 2012 18 Comments

Black or White Thinking

Last week, well known virtual persona Botgirl Questi explained why she believes that Linden Lab is investing in new products “instead of” Second Life.  Botgirl’s argument, based on factors mentioned in an “employee” review, is that Second Life is built on ten year old technology that has inherent limitations. She believes that the virtual world market is stagnant; therefore it wouldn’t make good business sense to invest in reengineering the platform.  In conclusion, she asserts that we will still see tiny “incremental improvements to the client” or “small fixes for issues that don’t require a large investment,” but in a few years “a declining Second Life and an emerging OpenSim will tilt the balance and we’ll see a fast decline in both land ownership and active users.”

Fallacies

Before I can continue with the point of this post, I have to point out several fallacies in the disproportionately negative logic of this proposal:

  1. Employee review
    Botgirl draws insight from what she refers to as an employee review, but this is simply a review made by an anonymous person.  We have no way of knowing if this person was ever actually a Linden Lab employee.  I would argue that with a large, active and vocal community like Second Life has, it may be more reasonable to conclude that this review was not made by an employee, but a frustrated user.  However, even if we were to assume that this review were by an actual former employee, if would still just be one factor in a big picture put forth by a disgruntled member of a large organization.
  2. The virtual world market is stagnant
    This simply isn’t the case.  Just because giants like Google have focused on other current trends and haven’t publically tried to take on virtual worlds after failing at their first attempt does not mean the space is dead.  Although, I suppose this could depend on your definition of virtual worlds.  In the broad sense, many analysts have been talking about the increase in real time social environments and the rise in funding, like this recent $15 million dollar investment, only renewing interest in avatar-driven virtual spaces.  But even if you are referring to a more narrow definition of virtual worlds, Botgirl herself cites the “emerging” Opensim community and no one can argue the recent popularity of using Unity 3D based spaces.  In addition, investments like the $1 million dollars in funding that Language Lab received for education in Second Life demonstrate the power they’ve been shown to have.
  3. Only tiny improvements to the client or small fixes
    All evidence points to the contrary and Botgirl has no way of knowing what Linden Lab is working on.  When I was participating in the Second Life closed beta for mesh support I heard so many users complaining that Linden Lab doesn’t listen to them, that the Lab never does anything to improve Second Life, that Second Life was dead, that mesh was never coming, etc.  I was so excited by what I was seeing that I wanted to scream it from the roof tops, but I couldn’t say a word.  Who knows what’s being developed now that we don’t know about, yet?
  4. Emerging Opensim
    While I believe that certain platforms can be better suited for certain uses, there just isn’t clear evidence to support this.  Despite its misleading headline, a recent report shows that Opensim’s top grid is planning to purge as many as 50-60% of its regions due to inactivity.  Another report shows that Opensim has about 15,000 users, the same as it did in 2009.
  5. New products instead of Second Life
    Botgirl’s theory overall explains why she believes the Lab is investing in new products *instead*  of Second Life, however, there is no evidence that Linden Lab is putting any less time, attention, or money into Second Life.  Linden Lab has already stated that it isn’t pulling employees from Second Life teams to explore and create these new products, they are hiring new additional ones.  They are also hiring new additional employees for Second Life itself.

Unproductive Gossip

The above fallacies are not why I wrote this post though.  On this week’s MetaReality Podcast I agreed with ex-Linden, Karl Stiefvater’s contention that these types of assertions are often unproductive.  I also happen to think they are dangerous.

Botgirl’s post is a false dilemma.  Her theory that because Linden Lab is also working on new products then Second Life must be unsavable and dying ignores numerous unknown factors and therefore leads us to an irrelevant conclusion.  In the end, it’s little more than unnecessary gossip.

The reason I find these types of posts so particularly offensive is they are full of black and white thinking, overgeneralizations and catastrophizing which only exploit the community’s emotions and trigger strong reactions from all sides.  It’s not only unproductive, it’s toxic. Yet we voraciously consume and spread it.   What’s even more concerning is that the more and more it gets repeated, the more it’s believed as truth or fact.

 

Accepting the Things We Cannot Change

The Dalai Lama has been quoted as saying:

“If there is a solution to a problem, there is no need to worry. And if there is no solution, there is no need to worry.”

There are so many more productive and important discussions that we can have to actually improve the future of virtual worlds.  It may be less titillating, but it’s definitely more fulfilling.  In the meantime, I’ll be in-world creating, experimenting, exploring, and enjoying the present virtual worlds.  No matter what any rumors say, they truly are an amazing experience.

 

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How the Updated Policy on Third Party Viewers Will Effect Second Life

Community, News Announcements, Policy, Second Life, TPV, Virtual Worlds on February 26th, 2012 28 Comments

 

Build a Bridge

 

 

 

 

 

 

 

 

 

 

Linden Lab has officially updated their Policy on Third Party Viewers connecting to Second Life by adding four new clauses.  This led to an explosive and dramatic public outcry from users that Linden Lab was trying to kill off third party viewers (TPVs) or kill off all sources of innovation so that people would be forced to use their viewer.

These changes were discussed with TPV developers at a viewer development meeting* with Oz Linden.  With so much misinformation being posted, I sat down to talk with a TPV developer in order to learn more about these changes, understand Linden Lab’s motives, and find how they will impact the Second Life community.

*Side note: recently an audio transcript of this meeting has started publically circulating, but it was explained to me that this transcript was meant to be a record for TPV developers only and was not intended for public consumption so I will respect the developer’s wishes by not posting it here.

Here’s what you need to know about the new changes:

Read more »

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Hunger in Los Angeles Debuts At Sundance

News Announcements, Press Releases, project, Virtual Worlds on January 20th, 2012 2 Comments

Hunger in Los Angeles

FOR IMMEDIATE RELEASE

January 20, 2012- Sand Castle Studios, LLC is pleased to announce that Hunger in Los Angeles, a virtual immersive journalism experience, will debut this week at the 2012 Sundance Film Festival.

Written by artist Nonny de la Peña (who recorded the actual event) and commissioned by the USC’s Annenberg School of Communication & Journalism in conjunction with MxR Lab, Hunger in Los Angeles  virtually recreates an eyewitness account of an actual incident in a food bank line at the First Unitarian Church in Los Angeles, in order to call attention to the growing issue of hunger in the United States.

Sand Castle Studios modeled virtual replicas of the church and scene and used the Unity 3D development platform to to bring the project to life.  Premiering at Sundance, participants can suit up and use a head-mounted goggle display to walk around and interact with other characters in the fully immersive virtual reality simulation.  They will have the opportunity to experience a virtual reproduction, with audio from the actual incident, during which the Church’s available food runs out, provoking anguish and frustration among some of those gathered. Meanwhile, a man in line falls to the ground in a diabetic coma. An ambulance and two paramedics arrive to assist.

Hunger in Los Angeles

Hunger in Los Angeles

About Sand Castle Studios

Sand Castle Studios is a full service creative company dedicated to helping organizations maximize the full potential of virtual worlds and immersive media by creating interactive, social, and 3D experiences. Our strategic, creative, and technical teams are made up of some of the most experienced and talented minds in the world working to create unique and interactive user experiences.

For more information contact:

Kimberly Winnington (SL: Gianna Borgnine)

Sand Castle Studios, LLC

www.changingworldsbuildingdreams.com

kim@changingworldsbuildingdreams.com

1-302-559-5230

###

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To the Lindens, Past & Present

Second Life on January 2nd, 2012 3 Comments

hi Alfred

It’s a new year, and my day has been filled with new resolutions, new hopes, and new prospective clients.  However, this new air of opportunity was temporarily put on pause when I read a blog post from Gene Yoon (aka Ginsu Linden), who was formerly Vice President of Corporate Development at Linden Lab (and General Counsel at the Lab before that).

In his post, Ginsu honestly and almost poetically takes responsibility for his role in the failure of Second Life.   While I refuse to agree that a platform which has so powerfully changed users lives for the better is a failure, I can completely understand and respect Ginsu’s assertion that “failure can only be judged by the ones who were trying to succeed.”

For anyone who has been invested in Second Life for several years, it’s no secret that the platform did not fulfill the dreams it’s core team had for it.  While my own reflections can never begin to compare to the “intensely personal” ghosts that seem to haunt Ginsu, I myself have spent countless hours anguishing over when the Linden Lab core team turned that corner, who gave up and let it happen, why they let it happen, etc, but there are two thoughts that always set my mind at ease:

1. Second Life is astonishing.

To the Lindens past -

I know the Second Life we have now is not the one you dreamed of and aspired to.  I, an outsider, can’t even pretend to understand what that means or how that feels, but as a human I know that we are all fragile.  We set out on noble missions larger than ourselves and sometimes get lost along the way.  We make mistakes and choices we come to regret that result in unfulfilled dreams.  While there’s nothing I can say to change that, I need you to know one thing.  Second Life is astonishing.  As a whole, it may not be what you dreamed of or set out to create, but a part of your mission can still be found there.  Your struggles and losses were not for nothing. Right now, the things that happen in SL are seemly ordinary and only touch a select few when compared to it’s once dreamed of potential.  It’s magic is easy to miss, still unknown to many, and far less tantalizing to those with other motives, but it’s there.  Second Life changes lives.  It’s far to powerful to explain with words.  For those that have experienced it, every journey is different and personal.  We grow and find ourselves. We turn off the external noise of our daily lives and lose ourselves.  We get inspired, we inspire.  We question,  we learn,  we teach.   We listen, and speak freely.  We fall in love.  We share our stories and create new ones.

I know I have the luxury of not being chased by the ghosts that haunt Ginsu, but I am thankful for the experience we have even if Second Life’s true destiny is unfulfilled.

But honestly, I think Second Life (even with it’s aforementioned unfulfilled destiny), was before it’s time.  Many don’t understand it’s magic.   I often relate the experience to that of “Willy Wonka and the Chocolate Factory.”  The Violet’s and Augustus’ of the world don’t get it.  Undoubtedly, they are most likely the ones that pushed the original core team away from their goals in the first place.  I think Second Life is very much the “World of Pure Imagination” that Willy Wonka spoke of and we need a Charlie to keep the dream alive.

2. The dream is still alive.

To the Lindens present -

It’s all in your hands now.   You are the only ones with the power to turn the car around.  Second Life could have been so much more, but it still can be, can’t it?   It’s not just about bug fixes or the best way to market SL.  It’s time to think bigger.  Learn from the mistakes of the past.  Put the higher goals above personal greed.  Encourage your teams, don’t silence them.  Have fun again!  Inspire to be great!   We live in a time where anything is possible.  Games are literally changing the world.  YOU can too.

Anything you want to, do it.
Want to change the world? There’s nothing to it.
There is no life I know to compare with pure imagination.
Living there, you’ll be free if you truly wish to be.

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Linden Lab Must Stop Underselling Second Life

Branding, Business, Community, Marketing, Second Life on December 22nd, 2011 25 Comments

Linden Lab has an extensive history of launching their marketing and advertising campaigns for Second Life to mixed reviews, and their most recent attempts have been no different.

Back in 2009, Linden Lab launched a new campaign on the Second Life website featuring the following ad:

At the time it was launched, I considered this ad to be a major upgrade from the stale, low quality past promotions and I was thrilled that it finally showcased a visually stunning Second Life experience, but others argued that the experience painted by this video was unrealistic and featured impossible instantaneous shopping experiences and interactions without gestures or animations.  Regardless, I have since then comfortably sent individuals who were completely unfamiliar with Second Life to the SecondLife.com website and/or shared this ad with them in order to give them a general view of SL.  That is until last week.

Last week, I noticed Linden Lab had started revamping the SecondLife.com website with new photos and ads.  Apparently, according to Sl.com, Second Life is about vampires.

Second Life is about vampires?

To be fair, the website also showcases the new Linden Realms game and another female avatar, but the first thing you see is this vampire ad.

I didn’t complain when Linden Lab came out with it’s vampire based Google AdSense campaign as I’m sure it’s a popular theme and I wouldn’t even mind them using it as a secondary display on the webiste, but featuring it alone as the dominant first thing you see on SecondLife.com is sending a distorted and incorrect message about Second Life.

In addition, the image (as well as the other main images you can scroll through) is of poor quality.   Not only are the images not visually stunning, but they fall far short of what Second Life alone (without retouching) can achieve.  The images also feature avatars in stiff, rigid, and unnatural poses with blank stares that are too lifeless and dead for the vampire to pull off.   These images are not at all reflective of the potential of the Second Life platform (as-is) which is capable of producing brilliant, emotion evoking, photorealistic images with striking lighting, shadows, and depth of field, yet they are what potential users will first encounter.

Along with these new web images, Linden Lab has newly debuted the below machinima campaign.

This campaign is much closer to portraying a wider picture of SL, but it is still a far stretch from what Second Life is visually capable of producing.  However, while the biggest complaints about the video are that it misrepresents Second Life, the complaints refer again to things like the animated interactions and not the visual quality.

With Second Life constantly being compared graphically to popular games I would think that Linden Lab would want to show Second Life in the best light, right?

So then, why is Linden Lab underselling Second Life and why does the community want it to?

As my guests and I mentioned on last week’s MetaReality Podcast, many of the advertisements put out by the leading game developers (for games that Second Life is often compared to) aren’t exactly unretouched screen captures.

Take for example this “The Sims 3” ad below:

Read more »

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SLCC 2011

SLCC 2011 Wrap-Up

Business, Community, content creation, Education, events, Intellectual Property and Copyright, News Announcements, Second Life, SLCC, social media, Virtual Goods, Virtual Worlds on August 17th, 2011 3 Comments

SLCC 2011

This past weekend, August 12th-14th, marked the 7th Annual Second Life Community Convention (SLCC), which was held in Oakland, California this year and virtually in Second Life while being streamed over UStream.

I have to applaud Avacon, the conference’s organizers, as in my opinion this was the best the conference has been for virtual attendees.  The in-world SIMs were beautiful and well organized and the team made sure each of the 33 presentations were clearly streamed in-world and online.

Second Life Community Convention 2011 - The Hatch

In addition to the many community presentations, there were several Linden panels.

 

Rod Humble

Linden Lab CEO Rod Humble gave a keynote address announcing:

  • 16,000 people a day are signing up for and joining Second Life
  • Linden Lab will be working on other new products in addition to Second Life.  Specifically they are working on other shared creativity tools/spaces, and addressing tablets and mobile markets as well.
  • Linden Lab is focusing their current Second Life efforts on improving usability, lag, and service.
  • Linden Lab is looking at several future new features including a Linden made curated area, ending the need for HUDs, improvements to UI/sidebar, more in-world creatitivy tools and more.
  • Read more and watch Humble’s full keynote

Read more »

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SLCC 2011

The Future of Mesh: Key Points from SLCC’s Mesh Panel

content creation, News Announcements, Second Life, SLCC, Virtual Worlds on August 17th, 2011 6 Comments

SecondLifeAvatarIrregularMesh

Mesh support was formally announced at last year’s Second Life Community Convention (SLCC).  Since then we have learned more details about mesh, and Linden Lab officially began rolling out the feature to the main grid in July, with the promise for it to be completed by the end of August.  So, it was fitting that Charlar Linden opened this year’s SLCC mesh presentation by declaring The future of mesh is now.”

During this presentation Charlie Hite/Charlar Linden and Dave Parks/Runitai Linden made several key points:

 

1. Traditional prim count vs. the newly introduced prim equivalent

Charlar explained that there is really “no relationship between prim count and the actual impact that objects have.”  As an example he said that a torus has more impact than a cube even though they are both one prim.  Therefore, to help residents better understand how an object will impact performance, Linden Lab have introduced prim equivalent (PE) as a easy way to display the computational/resource weight of an object in terms of traditional prims.  All mesh objects (and all objects with a physics shape type) will have a PE weight that will be subtracted from a land parcel or regions prim capacity.

PE is automatically determined by the highest weight of 3 performance factors:

  • download weight (how much bandwidth is required to download and view the object)
  • physics weight (the complexity of the object’s physics mode)
  • server weight (the impact an object has on Second Life’s server resources)

To better help you understand here are some in-world examples:

This Buddha statue created by our own Reed Steamroller is only 1 prim, but because of the detail it is equivalent to an object made of 72 prims, therefore, it is 72 PE.

mesh buddha

Read more »

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SLCC 2011

The Future of Second Life: Key Points from the Product Team at SLCC

Community, content creation, News Announcements, Second Life, SLCC, Virtual Worlds on August 17th, 2011 5 Comments

drax

The product team (John Laurence/Durian Linden, Sarah Kuehnle/ Esbee Linden and Michael Gesner/Gez Linden) announced at this year’s Second Life Community Convention (SLCC) that they have been building, exploring, and working on a prototype game in order to learn more and examine the current limits and problems that come up when creating in Second Life.

The game requires you to collect and place puzzle pieces in order to gain access to new areas.  While doing this you encounter box monsters and turrets that can “kill you” and send you back to the beginning of the games.

The team says the game uses point and click controls, but with the physical aspects of Second Life, they would like to examine click and drag in the future.  They also faced difficulties working in a “live environment” where for example a turret would be above on a platform, didn’t respect distance, and begin shooting at them and returning them to the beginning of the game while they were trying to work.  They also dealt with building complications where for example the buildings were originally more plain and they decided to add black outlines to give them more detail and then discovered they would have to change every texture on every face of every building by hand in order to update them.

This particular game is separate from the curated area that CEO Rod Humble spoke of, and is not currently part of any new user experience. Gez Linden addressed concerns about the game stating that the Lab does not plan on releasing the game, they just wanted to show users the work they are doing to learn more in order to better serve and address the communities needs.  Gez did however express that he thinks something like this game would be useful in acclimating new users to the Second Life platform:

“I do think that there is some value in creating an experience that is simpler, it’s more guided, it gives you prompts, it gives you almost quests or achievements, things that tell you what you need to be able to do to learn how to use Second Life, but I will completely agree with the fact that Second Life, itself, is not a game.  However, you can make some great games inside of Second Life, and you can use game mechanics, and game tutorials, and game systems to help people become more engaged and comfortable in Second Life.  So, we recognize that there are a number of different experiences that you can create in SL, we’re always in awe of the things that you’ve created, but we are trying to find a way to get people over that initial hurdle of using the software and taking our gaming experience to help get people over that.”

Read more »

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SLCC 2011

Top 5 Highlights of Rod Humble’s SLCC Keynote

News Announcements, Second Life, SLCC, social media, Virtual Worlds on August 13th, 2011 12 Comments

Linden Lab CEO, Rod Humble, gave a keynote address today at this year’s Second Life Community Convention (SLCC) revealing more about his current and future goals for Second Life and Linden Lab.

In addition to being informative,  Humble was also quite entertaining and humorous even joking about his own “inevitable firing” sometime next year.

 

Here are some of the key points he made:

 

1. There were 4 key elements that attracted Humble to Second Life
  • Strength – Second Life is still growing!  Humble says there are about 16,000 people a day signing up for and joining Second Life.     Humble says that the fact that after 8-10 years there is still this huge level of interest in Second Life is an “amazing achievement” that you never see with other MMORPG’s.
  • Creativity Everything in Second Life is created by its users and Humble finds this to be a “phenomenally important and powerful thing.”  He says there is “no better feeling in the world” then you get when creating something.
  • Shared Space – Not only can you create in SL, but Humble loves that you can do so in shared space and it can be a shared experience.
  • Identity – Humble says he believes in and supports “the right for you to choose your identity and the ability for you to put barriers between various identities, particularly on the internet.”
2. Linden Lab is currently working on other new products

Linden Lab is a company, Second Life is ONE of it’s products.

Humble says the elements that attracted him to Second Life (listed above) are powerful, needed, and have a large audience.

With that in mind, Linden Lab is currently creating a new product (separate from Second Life). While this new product doesn’t have a proper name yet, Humble referred it it as “shared creative spaces”  or “shared creativity tools.”

Humble also said the Lab will be “addressing tablets in part and some mobile stuff as well” with these new products.

Even with the new products, Humble said Linden Lab’s role and goals will remain the same and that the Lab will continue to

  • put customer privacy first
  • allow customers to make the content (while only creating themselves in order to learn how to make tools to help their customers)
  • develop spaces that are shared and social.

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The Virtual Mine Receives an Emmy Nomination

News Announcements, Press Releases, Second Life, Virtual Worlds on July 19th, 2011 6 Comments

Deep Down’s Virtual Mine

FOR IMMEDIATE RELEASE

July 19, 2011- Sand Castle Studios, LLC is pleased to announce that The Virtual Mine has been nominated for an Emmy Award for New Approaches to News and Documentary Programming .

The Virtual Mine (SLURL) is an immersive, interactive, and educational 3D experience located in the virtual world of Second Life®. It was created to to educate, explore, and examine our nation’s struggle with mountain top removal coal mines, coal fired power production, and alternative energies in support of the documentary film, Deep Down, by filmmakers Jen Gilomen and Sally Rubin with funding from the MacArthur Foundation, the Independent Television Service (ITVS), and the Bay Area Video Coalition (BAVC).

The Virtual Mine allows visitors to take a closer look at the challenges of balancing the environment, power demands, and economic interests by inviting them to take part in a story as it unfolds through a series of three games.  While it was created with educators and students in mind, the games can be played in groups or by individuals alike.

Deep Down and the Virtual Mine first debuted on the Emmy-award winning PBS series Independent Lens.

“We are so honored to be singled out in our industry and recognized for the Virtual Mine with this Emmy nomination,” said Kimberly Winnington (SL:Gianna Borgnine), Chief Executive Officer of Sand Castle Studios, LLC.  “This nomination is a proud achievement, and a testament to all of the incredible hard work put in by our very talented team including myself, William Reed Seal-Foss (Content Creation) and Karl Stiefvater (Software Engineer).  It also solidifies how powerful virtual worlds are as way to connect with others, examine problems, and participate in activities in order to learn more about them in a way that might not otherwise be possible.”

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Breaking Down Rigged, Polygon Mesh Objects in Second Life

content creation, Second Life, Virtual Worlds on February 26th, 2011 1 Comment

Sand Castle Studios Creative Director, Reed Steamroller, took some time out to share his thoughts on avatar rigging with you in this guest post.

With mesh support coming there are still many unanswered questions for much of the Second Life community. A buzzword I think we’ve all heard so far is “rigging.”  More specifically, rigging has been mentioned in context to the Second Life avatar. What all this means brings up more questions than answers.

First, what is a polygon mesh? Polygon mesh support will be another way for artists to get their content into Second Life. Mesh is sort of a standard across game and game-like platforms for content creation, that until recently has been absent from Second Life. As I write this article, however, the Second Life developers are working diligently at getting the software for this implemented on the Second Life grid. For more on this subject you can read my previous article on the subject.

Secondly, what is an armature/skeleton? These two buzzwords have been floating around the grid now for a while as well. They’re two words for the same thing, essentially. A skeleton allows you to build a series of joints with the intention that they modify a polygon mesh in a particular way. How they will end up modifying the mesh is up to their position and orientation. Skeletons can be humanoid in appearance, or something completely abstract.

So, what does this have to avatar rigging?

Well, avatar rigging refers to binding a polygon mesh to a skeleton. That’s it; that is all it means. You make a monkey, you make a monkey skeleton, and then you bind the monkey to it’s skeleton. That’s rigging. There’s some more technical work that goes into the process such as “weight painting” (here you go, another buzzword) to get things right, though.

What does all this mean? This means that artists in Second Life can now build polygon mesh objects and have the ability to bind them to the second life skeleton. Take a scarf for instance, and imagine that it wouldn’t just sit on top of the Second Life avatar, but that the scarf would bend and move with the avatar as it did. Simple items of clothing or similar can be rigged to the Second Life avatar, all the way up to full avatar replacements.

What does this mean to Second Life?

Much richer content in Second Life will come with the support for rigged, polygon mesh objects to be certain. There will be all new categories of content to be bought and sold on the Second Life Marketplace. These features may even attract a new wave of resident artists to the world, which is never a bad thing.

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Why Virtual Worlds (like Second Life) Have More Value Than Twitter & Facebook

Branding, Business, Community, content creation, Education, events, Marketing, Second Life, social media, Virtual Worlds on February 14th, 2011 30 Comments

Today I read Mitch Wagner’s blog post entitled “Why I hardly ever go on Second Life anymore.”  In it he says:

“Short answer: It’s inconvenient.

Long answer: I love Twitter and Facebook in part because they’re very convenient. I can use them from my MacBook Pro or my iPad or iPhone. I usually check them only for a minute or two at a time, as a little break between whatever else I’m doing, like taking a sip of water.”

He concludes with:

“I think Second Life, and virtual worlds, may have gone as far as they can go, that maybe the whole avatar-in-an-imaginary landscape metaphor is the wrong metaphor to best achieve the benefits that Second Life provides, just as Usenet was the wrong metaphor for mass adoption of online discussions, and blogs turned out to be the right one.”

I get that Mitch is frustrated.  Today we live in a “NOW” society.  We want things to be quick and easy.   Social media gives us the ability to check in and check out in a few seconds.   The problem with social media is that the connections we make there can often on there own be superficial.

Social media is in many ways inadequate. In fact, the real value of social media is not in talking or engaging at all. The real value of social media is in listening.

In order for social media to have power, we have to extend the conversation.  We are already do this using more traditional media.

Why do we still write books or blogs?  Because people read them.   So why use virtual worlds?  Because more than any other space, people are engaging/collaborating/creating/etc in virtual worlds in a  uncommonly immersive way that is highly emotionally and significant.  A place where you can not only be part of the story, you can also create it.    It’s hands on.  I don’t want to just read about something, I want to do it!  I want to experience it myself.

Is it a necessity right now?  No.  Not yet.  However, virtual worlds present the biggest opportunity we have ever had.

The value of virtual worlds like Second Life is incomprehensible.  It is worth more than the numbers.

What’s the ROI of my dogs?  I put countless amounts of time and money in taking care of them, feeding them, walking them, etc.  Some go on to become Seeing Eye dogs and literally change people’s lives.  Others like my Patty (who had a heart condition that prevented her from becoming a guide dog) give me immeasurable amounts of love and support that are as responsible for my success almost as much as my mother(who’s ROI is also inconceivable).

It’s a silly question to ask, really.  If you can’t understand the value of relationships, storytelling, real-time creation and collaboration, community, etc then I can’t help you. And it’s clear that so many people don’t understand or they just don’t care (they just want to sell stuff or whatever) because if you understood the value, you would justify the time, energy, etc because EFFORT = VALUE. You get out what you put in. You get so much more out of virtual worlds then the hurdle you have to jump to get in.

We spend time complaining about viewers, UIs, announcements, but at the end of the day it’s not that important because Linden Lab doesn’t make Second Life what it is.. WE DO.

And honestly, it won’t always be like this.  The technology is coming.  I haven’t figured out all the answers yet, but I know they are coming because we already see improvements in the virtual world everyday (just look at the enhancements of mesh support or Kinect hacks).

The internet itself is only 15 years old.  It wasn’t that long ago that AOL was spamming us with CDs in the mail and we had to hear the distinctive sound of our dial-up connecting.  The internet is so young and is growing so fast we are grossly underestimating the power that virtual worlds will have and already do now.

The technology will come.  The numbers/stats will come.   More people will then be able to justify their use then, but the value is here now.

UPDATE: John “Pathfinder” Lester lays out what he thinks are the next big steps for virtual worlds.

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The Virtual Mine

Using the Virtual World to Explore the Real World Problems of Fossil Fuels

content creation, Education, events, Non-Profit, Press Releases, project, Second Life, Virtual Worlds on November 23rd, 2010 4 Comments

Deep Down’s Virtual Mine

Environmental Documentary Deep Down Launches Interactive Virtual Mine in Second Life for Communities and Educators to Take Action in Solving the Power Crisis

November 23, 2010 – Virtual worlds can provide a comprehensive environment for education, storytelling, collaboration, and problem solving relating to real world issues. Sand Castle Studios, LLC announced today the creation of a project to educate, explore, and examine our nation’s struggle with mountain top removal coal mines, coal fired power production, and alternative energies in support of the documentary film, Deep Down, by filmmakers Jen Gilomen and Sally Rubin with funding from the MacArthur Foundation, the Independent Television Service (ITVS), and the Bay Area Video Coalition (BAVC).

“Virtual worlds are a powerful way to connect with others, examine real world problems, and participate in activities in order to learn more about them in a way that might not otherwise be possible,” said Kimberly Winnington (SL: Gianna Borgnine), Chief Executive Officer of Sand Castle Studios, LLC. “This project will establish new ways for communities and students to explore and examine the complex struggle many of our towns are facing as they experience the situations first hand while working to solve the problem of fueling our nation.”

Deep Down’s Virtual Mine project is an immersive, interactive, and educational 3D experience. Located in the virtual world of Second Life®, it will further explore the challenges of balancing the environment, power demands, and economic interests raised in the film by inviting players to take part in a story as it unfolds through a series of three games. Players will be asked to complete a series of tasks including clearing a section of land and blowing up mountains; going through the town to turn off as many electric items as possible and reduce the demand; building a sustainable grid with solar and wind power terminals; and ultimately trying to solve the power crisis in this virtual town. If successful in solving all three problems, participants will then be invited to a Community Jam, celebrating the culture and music of Appalachia complete with line dancing.

Resources for those new to Second Life are available to accompany the game. An Educators Guide outlines how the game can be used in the classroom, and includes tips for entering and participating in Second Life, short videos, discussion questions, suggested activities, and online resources for each of the games. However, while created with educators and students in mind, the games can be played in groups or by individuals alike.

The film Deep Down debuts tonight on the Emmy-award winning PBS series Independent Lens at 10pm EST (check local listings). In a first for PBS, the film will be followed by a short segment introducing viewers to Second Life and the Virtual Mine and inviting them to log in and explore it for themselves. The film will also be screened throughout the nation including a special virtual interactive screening and discussion hosted by the filmmakers on Ustream and in the Virtual Mine. The Virtual Mine will also continue to host events and provide a venue for town hall style meetings to discuss the impacts of mountain top coal removal.

For more information on Deep Down, The Virtual Mine, screenings and events, please see www.deepdownfilm.org

About Deep Down

Deep Down follows one small community in Eastern Kentucky as it is divided by a proposed mountaintop removal coal mine. Through this story of people connected deeply to the mountains and to each other, we learn about Appalachia’s complex contemporary struggle with the black rock that fuels our nation.

About Sand Castle Studios

Sand Castle Studios is a full service creative company dedicated to helping organizations maximize the full potential of virtual worlds and immersive media by creating interactive, social, and 3D experiences. Our strategic, creative, and technical teams are made up of some of the most experienced and talented minds in the world working to create unique and interactive user experiences.

For more information contact:

Kimberly Winnington (SL: Gianna Borgnine)

Sand Castle Studios, LLC

www.changingworldsbuildingdreams.com

kim@changingworldsbuildingdreams.com

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A short tutorial

Mesh Imports in Second Life (for Maya Users)

Classes, Tutorials on September 27th, 2010 18 Comments

Here is a short tutorial on mesh imports in Second Life for Maya users (based on the pipeline as it stands today) by Sand Castle Studios’ own, Reed Steamroller.

We have more tutorials coming, and we will be offering classes as well!  The announcement detailing these classes will be up in the next few days, but we plan to feature classes on:

  1. Maya
  2. Basic Polygon Mesh Modeling (including Generation of Levels of Detail)
  3. Basic Texturing (including UV Layout)
  4. Advanced Polygon Modeling
  5. Advanced Polygon Mesh Texturing and Shading
  6. Second Life Avatar Modeling
  7. Second Life Avatar Rigging

What would you like to learn most?  Sound off below!

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Mesh Support in Second Life Coming to Open Beta

The Status of Mesh Support in Second Life

content creation, Second Life, Virtual Goods, Virtual Worlds on September 14th, 2010 46 Comments

Today Linden Lab gave Second Life users an update on mesh support and lifted the NDA for current beta testers.  I can now tell you that for about the last year, we here at Sand Castle Studios have been deeply involved in working with the Lindens to bring mesh support to Second Life.

A Brief History

Mesh support was first announced at SLCC back in 2009.  Back then we wrote a detailed post defining mesh support and how it would change Second Life.  In a nutshell, mesh support allows content created in professional 3D modeling software, such as Maya or Blender, to be imported directly into Second Life.  This feature gives content creators new levels of freedom and therefore will bring creations with new levels of detail and realism to Second life.

The Progress of Mesh

The Lindens have been working extremely hard and mesh in SL has come a long way since we here at Sand Castle Studios first began beta testing.

Here are some of the technical details of mesh as it stands now:

* Import format is COLLADA (other formats may be available in the future)

* Meshes will need specifically made textures.

* Meshes will have custom UV maps.

* There are no scale restrictions on mesh objects.

A scale conversion of 1:1 for mesh objects when being brought into Second Life is available. This means that if your mesh asset is 25x15x30 (beyond the usual Second Life scale restrictions of 10x10x10), once in world it will retain the size, shape, and scale reflected in the third party 3D modeling software used to create it.

* Each mesh will consist of five component meshes: four for different Levels Of Detail and one for collisions (for Havok).

Levels of detail will be needed for each object, as they cannot be generated on the fly (as they are with sculpted prims). This means modelers will need to create four versions of the same object. Starting with the most detailed version of the asset, each decrement will need to consist of around a 50% less polygons than the previous level. These levels of detail can technically be generated by the Second Life client’s mesh import tools, but this takes exact control out of the hands of the user.

* COLLADA allows rigging which makes it possible to have entire avatar replacements that bend with animations.

Once rigged to the Second Life avatar skeleton, a worn mesh is able to move along with the movements of an avatar in-world. Rigged mesh objects can be worn as simple attachments such as jewelry, more complex objects such as clothing or hair, and can even replace the entire Second Life avatar if desired.

In its present state, the rigging system does not allow the creation of arbitrary skeletons or bone offsets (moving the joints around). Mesh objects must be bound and rigged to the default Second Life avatar skeleton AS IS. Essentially, this requires artists to build their assets around the skeleton, instead of building their assets and putting the skeleton into position accordingly. However, Linden Lab is presently working on adding these features.

* Like other in-world objects, mesh objects will have an associated prim cost.  The prim count of mesh objects is determined by the file size of the highest level of detail, or the physics cost, whichever is higher.

As it stands, the mesh economy is governed by virtual prim count associated with each mesh object. This prim count is based on the storage (memory) size of a given object, a rough translation being the higher amount of polygons an object consists of, the greater its prim count will be. However, other aspects of a mesh object can also play a role in its associated storage size, such as smooth versus hard-edged normals. There is a hard limit of ~60k polygons per mesh object, although such an object would cost a great deal of prims.

* There is no set upload fee for mesh objects as of now.

It is speculated that fees could be in the ball park of L$10 per prim.

Open Beta Coming Soon

During Philip Rosedale’s keynote at this year’s SLCC , he committed to bringing mesh imports to Second Life before the end of the year.  As of today, Linden Lab says that they are planning for mesh to go into open beta in about two weeks.  In order to access this, users will need to download a specific Project Viewer that will allow them access to a development grid where mesh is enabled.

The Possibilities

Mesh has some incredibly exciting implications for content creators, and I have no doubt that the Lindens want to get as much feedback as possible.  Some possible implications from the addition of mesh imports may be:

  • More detailed, realistic looking content
  • Less lag, increased performance
  • Virtual content market and economy growth
  • Ability to legitimately back up content inside and outside of Second Life
  • and More!

Linden Lab has opened a door where the potential of possibilities are endless.

Take a look at myself (Gianna Borgnine) and SCS’s Chief Creative Officer, Reed Steamroller, as we introduce Draxtor Despres to our mesh creations.

You can view more videos of our work and others on Second Life’s YouTube page.

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