Archive for Business

Creating Educational, Immersive Experiences and Simulations at VWBPE

Business, Community, Education, Machinima, Second Life, Virtual Worlds, events on March 12th, 2010 No Comments

Sand Castle Studios, has been given the honor of hosting a panel discussion on Creating Educational, Immersive Experiences and Simulations, along with award-winning, machinimagrapher, Draxtor Despres.

Everything You Need To Know About Second Life Viewer 2.0 (Beta)

Business, Community, Education, News Announcements, Second Life, Virtual Worlds, content creation, social media on February 23rd, 2010 18 Comments

Today, in a much anticipated announcement, Linden Lab launched the Beta version of their new Second Life viewer. It will undoubtedly completely revolutionize the way we view and use Second Life.

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Scoble Leaves Second Lifers Hanging

Business, Community, Marketing, News Announcements, Press Releases, Second Life, Virtual Goods, Virtual Worlds, events on February 22nd, 2010 6 Comments

This morning, tech enthusiast, blogger, and social media superstar, Robert Scoble (aka the Scobleizer) sent the Second Life community and Twitter world into a frenzy with his post, “Is Second Life about to enter its ’second life?’” However, what followed was more interesting… He announced that tomorrow everything is going to change.

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My Challenge to Frontline’s Digital National

Branding, Business, Community, Education, Machinima, Marketing, Second Life, Virtual Worlds, events on February 22nd, 2010 9 Comments

Recently, the PBS program, “Frontline,” featured a 90-minute documentary entitled “Digital Nation: Life on the Virtual Frontier” which examined what it means to live, work, socialize, in a digital world.

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The Future of Second Life

Second Life 2.0: Tom Hale Presents the New Second Life Viewer, Website, and Interactive Web Media at SLCC

Business, Community, Education, Marketing, News Announcements, SLCC, Second Life, Virtual Worlds, content creation, events on August 19th, 2009 9 Comments

The biggest news coming out of the Second Life Community Convention this year was a tour of Second Life 2.0 including a new SL viewer and website.

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Lindens Updates XStreet Guidelines and Bans Unauthorized Sale of Real World Replicas

Branding, Business, Community, Intellectual Property and Copyright, Marketing, News Announcements, Second Life, Virtual Goods, Virtual Worlds on August 12th, 2009 3 Comments

Starting on September 14, 2009 virtual items that are in violation of real world copyrights or that infringe on brand owners’ intellectual property will no longer be for sale on Second Life’s ecommerce site, XStreet SL.

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Lindens Announce Roadmap to Protect and Manage Content and Intellectual Property

Branding, Business, Community, Education, Intellectual Property and Copyright, News Announcements, Second Life, Virtual Worlds on August 5th, 2009 1 Comment

Linden Lab Vice President of Customer Relations Cyn Linden has a very lengthy, but clear and concise post on the company’s official blog detailing their new “Content Management Roadmap” for Second Life content and its creators.

Cyn says that Linden Lab is “committed to empowering content creators to better manage and control their content.” She presented a multi-faceted plan help manage content on several levels.

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CNBC Segment on Business & Social Media Highlights LinkedIn, Second Life, and More

Business, Marketing, Second Life, Virtual Worlds on July 29th, 2009 No Comments

Reporter Julia Boorstin recently covered a segment on CNBC called “Social Climbing.” The segment discussed social media and it’s importance for business relationships in the future. The report covered networks and platforms such as Twitter, Linkedin, Facebook, and the virtual world of Second Life.
Here is one of those segments:

Boorstin also [...]

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Linden Lab Presents a New Professional Face to Virtual Worlds

Business, Community, Education, Marketing, News Announcements, Non-Profit, Second Life, Virtual Worlds on July 27th, 2009 No Comments

Linden Lab, the creators of Second Life, debuted a new portal for organizations to serve as a more professional face for the virtual world. The new “Work” sub-domain continues the company’s slow, but steady revamp. The site features case studies of enterprises successfully using Second Life and offers a free tour of the [...]

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Playboy May Develop Its Own Virtual World

Branding, Business, Community, Education, NESIM, News Announcements, Second Life, Virtual Worlds on May 7th, 2008 No Comments

Playboy’s Q1 2008 earnings conference call, Playboy Enterprises chairman and CEO Christie Hefner (the daughter of Hugh Hefner) discussed the company’s future plans and in doing so hinted that Playboy may be developing its own virtual world in the future.

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Is camping over in Second Life?

Business, News Announcements on April 28th, 2008 No Comments

Today Linden Lab announced on their official blog that they are interested in revamping their current traffic system and that they would be replacing the current popular places list with the new Second Life Showcase in two months. Linden Lab says the new list will be determined by an internal team that hand select places within categories. In the future they may allow resident to nominate places as well. You can find out more about the showcase here.

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CEO of Organic Named New CEO of Linden Lab

Business, News Announcements, Second Life, Virtual Worlds on April 22nd, 2008 1 Comment

Linden Lab has officially selected digital marketing executive Mark Kingdon to replace founder Philip Rosedale as their new CEO effective May 15th. Kingdon leaves his position as CEO of the digital ad agency Organic, Inc. to join the Linden Lab team.

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The Aftermath of the New Second Life Trademark Policy

Branding, Business, News Announcements, Second Life, Virtual Worlds on April 19th, 2008 No Comments

It started when Linden Lab, under the pretext of introducing the new “Second Life® Brand Center,” announced their new trademark policy. In classic Linden fashion, their delivery was mismanaged and outraged the community. The policy was also not very clear. About a week later, Linden Lab offered a further explanation of the policy, but the explanation only reiterated what was already stated and did not further answer any additional concerns or questions. With no real response to their questions, the Second Life bloggers began to protest. SL blogger Gwyneth Llewelyn wrote a petition to Linden Labs and when it went unanswered the strike was organized.

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