Sand Castle Studios

Linden Lab has an extensive history of launching their marketing and advertising campaigns for Second Life to mixed reviews, and their most recent attempts have been no different.

A recap of the major news, improvements, and announcements coming out of the Second Life Community Convention 2011.

Today Mitch Wagner said he thought that Second Life was inconvenient, has gone as far as it can go, and is the wrong platform. He prefers Facebook and Twitter. As much as I respect Mitch’s opinion, I disagree.

The 6th annual Second Life Community Convention (SLCC) took place in Boston this past weekend. It was an exciting weekend packed full of Linden Lab announcements as well as a plethora of resident-led discussions and presentations.

The Second Life 7th Birthday celebration kicked off this morning with an address from Linden Lab founder, SL creator, and current Chairman of the Board – Philip Rosedale (aka Philip Linden).

Over the last few days, I’ve read dozens of articles covering the newly updated Second Life Terms of Service (TOS) and the Class Action Lawsuit that has been filed against Linden Lab and Philip Rosedale. However, this afternoon when I saw that the Los Angeles Times and Mashable had jumped on the bandwagon then I could no longer keep my facts to myself.

Joe Miller (aka Joe Linden), Linden Labs VP of Platform and Technology Development, offered a VERY interesting (though somewhat misinterpreted) response to the question, Can Second Life run “on the cloud?”

Sand Castle Studios, has been given the honor of hosting a panel discussion on Creating Educational, Immersive Experiences and Simulations, along with award-winning, machinimagrapher, Draxtor Despres.

Today, in a much anticipated announcement, Linden Lab launched the Beta version of their new Second Life viewer. It will undoubtedly completely revolutionize the way we view and use Second Life.

This morning, tech enthusiast, blogger, and social media superstar, Robert Scoble (aka the Scobleizer) sent the Second Life community and Twitter world into a frenzy with his post, “Is Second Life about to enter its ‘second life?’” However, what followed was more interesting… He announced that tomorrow everything is going to change.

Recently, the PBS program, “Frontline,” featured a 90-minute documentary entitled “Digital Nation: Life on the Virtual Frontier” which examined what it means to live, work, socialize, in a digital world.

The biggest news coming out of the Second Life Community Convention this year was a tour of Second Life 2.0 including a new SL viewer and website.

Starting on September 14, 2009 virtual items that are in violation of real world copyrights or that infringe on brand owners’ intellectual property will no longer be for sale on Second Life’s ecommerce site, XStreet SL.

Linden Lab Vice President of Customer Relations Cyn Linden has a very lengthy, but clear and concise post on the company’s official blog detailing their new “Content Management Roadmap” for Second Life content and its creators.

Cyn says that Linden Lab is “committed to empowering content creators to better manage and control their content.” She presented a multi-faceted plan help manage content on several levels.

Reporter Julia Boorstin recently covered a segment on CNBC called “Social Climbing.” The segment discussed social media and it’s importance for business relationships in the future. The report covered networks and platforms such as Twitter, Linkedin, Facebook, and the virtual world of Second Life. Here is one of those segments: Boorstin also reported more on [...]