Archive for Marketing

Linden Lab Must Stop Underselling Second Life

Branding, Business, Community, Marketing, Second Life on December 22nd, 2011 25 Comments

Linden Lab has an extensive history of launching their marketing and advertising campaigns for Second Life to mixed reviews, and their most recent attempts have been no different.

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Why Virtual Worlds (like Second Life) Have More Value Than Twitter & Facebook

Branding, Business, Community, content creation, Education, events, insight, Marketing, Second Life, social media, Virtual Worlds on February 14th, 2011 30 Comments

Today Mitch Wagner said he thought that Second Life was inconvenient, has gone as far as it can go, and is the wrong platform. He prefers Facebook and Twitter. As much as I respect Mitch’s opinion, I disagree.

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Linden Lab Announces Display Names

Display Names: A chance missed or an opportunity gained?

Branding, Marketing, News Announcements, Second Life, SLCC, Virtual Worlds on August 19th, 2010 4 Comments

Second Life users have long wanted a way to change their avatar name in a way that did not destroy the history and links associated with it. In attempt to solve this “identity crisis”, Linden Lab announced Display Names.

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Scoble Leaves Second Lifers Hanging

Business, Community, events, Marketing, News Announcements, Press Releases, Second Life, Virtual Goods, Virtual Worlds on February 22nd, 2010 6 Comments

This morning, tech enthusiast, blogger, and social media superstar, Robert Scoble (aka the Scobleizer) sent the Second Life community and Twitter world into a frenzy with his post, “Is Second Life about to enter its ‘second life?’” However, what followed was more interesting… He announced that tomorrow everything is going to change.

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My Challenge to Frontline’s Digital National

Branding, Business, Community, Education, events, Machinima, Marketing, Second Life, Virtual Worlds on February 22nd, 2010 10 Comments

Recently, the PBS program, “Frontline,” featured a 90-minute documentary entitled “Digital Nation: Life on the Virtual Frontier” which examined what it means to live, work, socialize, in a digital world.

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The Future of Second Life

Second Life 2.0: Tom Hale Presents the New Second Life Viewer, Website, and Interactive Web Media at SLCC

Business, Community, content creation, Education, events, Marketing, News Announcements, Second Life, SLCC, Virtual Worlds on August 19th, 2009 10 Comments

The biggest news coming out of the Second Life Community Convention this year was a tour of Second Life 2.0 including a new SL viewer and website.

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Lindens Updates XStreet Guidelines and Bans Unauthorized Sale of Real World Replicas

Branding, Business, Community, Intellectual Property and Copyright, Marketing, News Announcements, Second Life, Virtual Goods, Virtual Worlds on August 12th, 2009 3 Comments

Starting on September 14, 2009 virtual items that are in violation of real world copyrights or that infringe on brand owners’ intellectual property will no longer be for sale on Second Life’s ecommerce site, XStreet SL.

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CNBC Segment on Business & Social Media Highlights LinkedIn, Second Life, and More

Business, Marketing, Second Life, Virtual Worlds on July 29th, 2009 No Comments

Reporter Julia Boorstin recently covered a segment on CNBC called “Social Climbing.” The segment discussed social media and it’s importance for business relationships in the future. The report covered networks and platforms such as Twitter, Linkedin, Facebook, and the virtual world of Second Life. Here is one of those segments: Boorstin also reported more on […]

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Linden Lab Presents a New Professional Face to Virtual Worlds

Business, Community, Education, Marketing, News Announcements, Non-Profit, Second Life, Virtual Worlds on July 27th, 2009 No Comments

Linden Lab, the creators of Second Life, debuted a new portal for organizations to serve as a more professional face for the virtual world. The new “Work” sub-domain continues the company’s slow, but steady revamp. The site features case studies of enterprises successfully using Second Life and offers a free tour of the Second Life […]

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Using Virtual Worlds to Engage

Obama Administration’s Deputy CTO Beth Noveck Takes Questions from Second Life

Community, Education, events, Marketing, Second Life, Virtual Worlds on July 21st, 2009 No Comments

White House Deputy Chief Technology Officer, Beth Noveck, recently participated in a mixed reality event to promote her new book, Wiki Government.

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Understanding Virtual Worlds

The Obama Team Officially Gets a Second Life

Community, Education, events, Marketing, Second Life, Virtual Worlds on July 17th, 2009 5 Comments

President Obama speaks to a live audience in Ghana, while his address is streamed to audiences in the virtual worlds of Second Life and Metaplace. The event was announced by CBS News and organized as an official White House event by the U.S. State Department.

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