Sand Castle Studios

Linden Lab has an extensive history of launching their marketing and advertising campaigns for Second Life to mixed reviews, and their most recent attempts have been no different.

Today Mitch Wagner said he thought that Second Life was inconvenient, has gone as far as it can go, and is the wrong platform. He prefers Facebook and Twitter. As much as I respect Mitch’s opinion, I disagree.

Second Life users have long wanted a way to change their avatar name in a way that did not destroy the history and links associated with it. In attempt to solve this “identity crisis”, Linden Lab announced Display Names.

This morning, tech enthusiast, blogger, and social media superstar, Robert Scoble (aka the Scobleizer) sent the Second Life community and Twitter world into a frenzy with his post, “Is Second Life about to enter its ‘second life?’” However, what followed was more interesting… He announced that tomorrow everything is going to change.

Recently, the PBS program, “Frontline,” featured a 90-minute documentary entitled “Digital Nation: Life on the Virtual Frontier” which examined what it means to live, work, socialize, in a digital world.

The biggest news coming out of the Second Life Community Convention this year was a tour of Second Life 2.0 including a new SL viewer and website.

Starting on September 14, 2009 virtual items that are in violation of real world copyrights or that infringe on brand owners’ intellectual property will no longer be for sale on Second Life’s ecommerce site, XStreet SL.

Reporter Julia Boorstin recently covered a segment on CNBC called “Social Climbing.” The segment discussed social media and it’s importance for business relationships in the future. The report covered networks and platforms such as Twitter, Linkedin, Facebook, and the virtual world of Second Life. Here is one of those segments: Boorstin also reported more on [...]

Linden Lab, the creators of Second Life, debuted a new portal for organizations to serve as a more professional face for the virtual world. The new “Work” sub-domain continues the company’s slow, but steady revamp. The site features case studies of enterprises successfully using Second Life and offers a free tour of the Second Life [...]

White House Deputy Chief Technology Officer, Beth Noveck, recently participated in a mixed reality event to promote her new book, Wiki Government.

President Obama speaks to a live audience in Ghana, while his address is streamed to audiences in the virtual worlds of Second Life and Metaplace. The event was announced by CBS News and organized as an official White House event by the U.S. State Department.