by Gianna Borgnine
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posted in Branding, Business, Community, Education, NESIM, News Announcements, Second Life, Virtual Worlds
| tagged as Branding, Business, news, Playboy, Second Life, Virtual Worlds
Playboy’s Q1 2008 earnings conference call, Playboy Enterprises chairman and CEO Christie Hefner (the daughter of Hugh Hefner) discussed the company’s future plans and in doing so hinted that Playboy may be developing its own virtual world in the future.
Today Linden Lab announced on their official blog that they are interested in revamping their current traffic system and that they would be replacing the current popular places list with the new Second Life Showcase in two months. Linden Lab says the new list will be determined by an internal team that hand select places within categories. In the future they may allow resident to nominate places as well. You can find out more about the showcase here.
by Gianna Borgnine
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posted in Business, News Announcements, Second Life, Virtual Worlds
| tagged as announcement, Business, CEO, Linden Lab, M Linden, Marcus Voom, Mark Kingdon, news, Organic, Philip Rosedale, Second Life, Virtual Worlds
Linden Lab has officially selected digital marketing executive Mark Kingdon to replace founder Philip Rosedale as their new CEO effective May 15th. Kingdon leaves his position as CEO of the digital ad agency Organic, Inc. to join the Linden Lab team.
by Gianna Borgnine
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posted in Branding, Business, News Announcements, Second Life, Virtual Worlds
| tagged as announcement, blogger strike, brand center, Branding, Business, Linden Lab, news, Petition, policy, Second Life, trademark
It started when Linden Lab, under the pretext of introducing the new “Second Life® Brand Center,” announced their new trademark policy. In classic Linden fashion, their delivery was mismanaged and outraged the community. The policy was also not very clear. About a week later, Linden Lab offered a further explanation of the policy, but the explanation only reiterated what was already stated and did not further answer any additional concerns or questions. With no real response to their questions, the Second Life bloggers began to protest. SL blogger Gwyneth Llewelyn wrote a petition to Linden Labs and when it went unanswered the strike was organized.
So many of you have been asking me when I am going to be bringing the blog back. I am so happy that you all enjoyed the old one that much. I am looking forward to getting back to it. I am fixing up the site with the team and getting it [...]