Archive for News Announcements

What is Second Life Art?

Linden Lab to Support Second Life Art (But First They Have to Define It)

Machinima, News Announcements, Second Life, Virtual Worlds, art, content creation, music on March 1st, 2010 12 Comments

Niko Linden announced the Linden Endowment for the Arts (LEA) program to help support and highlight Second Life artists, but the announcement is already full of comments arguing… What is Second Life Art?

Tags: , , , , , , , , , , , , ,

Everything You Need To Know About Second Life Viewer 2.0 (Beta)

Business, Community, Education, News Announcements, Second Life, Virtual Worlds, content creation, social media on February 23rd, 2010 18 Comments

Today, in a much anticipated announcement, Linden Lab launched the Beta version of their new Second Life viewer. It will undoubtedly completely revolutionize the way we view and use Second Life.

Tags: , , , , , , , , , , , , , , , , , ,

Scoble Leaves Second Lifers Hanging

Business, Community, Marketing, News Announcements, Press Releases, Second Life, Virtual Goods, Virtual Worlds, events on February 22nd, 2010 6 Comments

This morning, tech enthusiast, blogger, and social media superstar, Robert Scoble (aka the Scobleizer) sent the Second Life community and Twitter world into a frenzy with his post, “Is Second Life about to enter its ’second life?’” However, what followed was more interesting… He announced that tomorrow everything is going to change.

Tags: , , , , , , , , , , , , , ,

Second Life Founder To Start New Company

Can a World Continue To Exist Without It’s Creator? – Philip Rosedale Leaves Linden Lab

Community, News Announcements, Second Life, Virtual Worlds on October 16th, 2009 8 Comments

Philip Rosedale has decided to leave Linden Lab. Rosedale claims that he will continue his role as Chairman, but announced that he will be starting a new company that he says is Second Life centric.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The new look of SecondLife.com

Second Life Launches its New Website

Machinima, News Announcements, Second Life, Virtual Worlds, social media on August 26th, 2009 5 Comments

Today, the new site went live on SecondLife.com and I have to say I love it!

Tags: , , , , , , , , , , , , , , , , , , ,

The Future of Second Life

Second Life 2.0: Tom Hale Presents the New Second Life Viewer, Website, and Interactive Web Media at SLCC

Business, Community, Education, Marketing, News Announcements, SLCC, Second Life, Virtual Worlds, content creation, events on August 19th, 2009 9 Comments

The biggest news coming out of the Second Life Community Convention this year was a tour of Second Life 2.0 including a new SL viewer and website.

Tags: , , , , , , , , , , ,

Lindens Updates XStreet Guidelines and Bans Unauthorized Sale of Real World Replicas

Branding, Business, Community, Intellectual Property and Copyright, Marketing, News Announcements, Second Life, Virtual Goods, Virtual Worlds on August 12th, 2009 3 Comments

Starting on September 14, 2009 virtual items that are in violation of real world copyrights or that infringe on brand owners’ intellectual property will no longer be for sale on Second Life’s ecommerce site, XStreet SL.

Tags: , , , , , , , , , , ,

Lindens Announce Roadmap to Protect and Manage Content and Intellectual Property

Branding, Business, Community, Education, Intellectual Property and Copyright, News Announcements, Second Life, Virtual Worlds on August 5th, 2009 1 Comment

Linden Lab Vice President of Customer Relations Cyn Linden has a very lengthy, but clear and concise post on the company’s official blog detailing their new “Content Management Roadmap” for Second Life content and its creators.

Cyn says that Linden Lab is “committed to empowering content creators to better manage and control their content.” She presented a multi-faceted plan help manage content on several levels.

Tags: , , , , , , , , , , , , , , , , ,

Linden Lab Presents a New Professional Face to Virtual Worlds

Business, Community, Education, Marketing, News Announcements, Non-Profit, Second Life, Virtual Worlds on July 27th, 2009 No Comments

Linden Lab, the creators of Second Life, debuted a new portal for organizations to serve as a more professional face for the virtual world. The new “Work” sub-domain continues the company’s slow, but steady revamp. The site features case studies of enterprises successfully using Second Life and offers a free tour of the [...]

Tags: , , , , ,

Playboy May Develop Its Own Virtual World

Branding, Business, Community, Education, NESIM, News Announcements, Second Life, Virtual Worlds on May 7th, 2008 No Comments

Playboy’s Q1 2008 earnings conference call, Playboy Enterprises chairman and CEO Christie Hefner (the daughter of Hugh Hefner) discussed the company’s future plans and in doing so hinted that Playboy may be developing its own virtual world in the future.

Tags: , , , , ,

Second Life and the Public Good Community Challenge

Community, News Announcements, Second Life, Virtual Worlds on May 6th, 2008 No Comments

The USC Network Culture Project held an opening session where Cory Ondrejka, former CTO of Linden Lab and current fellow at USC, announced the Second Life and the Public Good Community Challenge. The purpose of the challenge is to build or create something in Second Life that would enhance, develop, or sustain the public good.

Tags: , , , , , , ,

Is camping over in Second Life?

Business, News Announcements on April 28th, 2008 No Comments

Today Linden Lab announced on their official blog that they are interested in revamping their current traffic system and that they would be replacing the current popular places list with the new Second Life Showcase in two months. Linden Lab says the new list will be determined by an internal team that hand select places within categories. In the future they may allow resident to nominate places as well. You can find out more about the showcase here.

Tags: , , , , , , , ,

CEO of Organic Named New CEO of Linden Lab

Business, News Announcements, Second Life, Virtual Worlds on April 22nd, 2008 1 Comment

Linden Lab has officially selected digital marketing executive Mark Kingdon to replace founder Philip Rosedale as their new CEO effective May 15th. Kingdon leaves his position as CEO of the digital ad agency Organic, Inc. to join the Linden Lab team.

Tags: , , , , , , , , , , ,

The Aftermath of the New Second Life Trademark Policy

Branding, Business, News Announcements, Second Life, Virtual Worlds on April 19th, 2008 No Comments

It started when Linden Lab, under the pretext of introducing the new “Second Life® Brand Center,” announced their new trademark policy. In classic Linden fashion, their delivery was mismanaged and outraged the community. The policy was also not very clear. About a week later, Linden Lab offered a further explanation of the policy, but the explanation only reiterated what was already stated and did not further answer any additional concerns or questions. With no real response to their questions, the Second Life bloggers began to protest. SL blogger Gwyneth Llewelyn wrote a petition to Linden Labs and when it went unanswered the strike was organized.

Tags: , , , , , , , , , ,

I’m Bringing Blogging Back

News Announcements on April 14th, 2008 1 Comment

So many of you have been asking me when I am going to be bringing the blog back. I am so happy that you all enjoyed the old one that much. I am looking forward to getting back to it. I am fixing up the site with the team and getting it [...]