by Gianna Borgnine
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posted in Branding, Business, Community, Education, NESIM, News Announcements, Second Life, Virtual Worlds
| tagged as Branding, Business, news, Playboy, Second Life, Virtual Worlds
Playboy’s Q1 2008 earnings conference call, Playboy Enterprises chairman and CEO Christie Hefner (the daughter of Hugh Hefner) discussed the company’s future plans and in doing so hinted that Playboy may be developing its own virtual world in the future.
A few weeks ago the House Subcommittee on Telecommunications and the Internet held the first-ever Congressional hearing about virtual worlds. The hearing focused more on Second Life than any other virtual world platform.
Fast forward to current time… while we knew markin’s concept was innovative, we never could have predicted the amount of attention it would receive and the way it would change education as we know it in Second Life. NESIM has been recognized by the Chronicle of Higher Education, the Robert Wood Johnson Foundation, Nurseweek Magazine, and many other publications and blogs. John Miller himself has become somewhat of a celebrity for his work using NESIM. Other organizations have been inspired and are beginning to work on similar projects.
by Gianna Borgnine
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posted in Business, News Announcements, Second Life, Virtual Worlds
| tagged as announcement, Business, CEO, Linden Lab, M Linden, Marcus Voom, Mark Kingdon, news, Organic, Philip Rosedale, Second Life, Virtual Worlds
Linden Lab has officially selected digital marketing executive Mark Kingdon to replace founder Philip Rosedale as their new CEO effective May 15th. Kingdon leaves his position as CEO of the digital ad agency Organic, Inc. to join the Linden Lab team.
by Gianna Borgnine
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posted in Branding, Business, News Announcements, Second Life, Virtual Worlds
| tagged as announcement, blogger strike, brand center, Branding, Business, Linden Lab, news, Petition, policy, Second Life, trademark
It started when Linden Lab, under the pretext of introducing the new “Second Life® Brand Center,” announced their new trademark policy. In classic Linden fashion, their delivery was mismanaged and outraged the community. The policy was also not very clear. About a week later, Linden Lab offered a further explanation of the policy, but the explanation only reiterated what was already stated and did not further answer any additional concerns or questions. With no real response to their questions, the Second Life bloggers began to protest. SL blogger Gwyneth Llewelyn wrote a petition to Linden Labs and when it went unanswered the strike was organized.