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Linden Lab, the creators of Second Life, debuted a new portal for organizations to serve as a more professional face for the virtual world. The new “Work” sub-domain continues the company’s slow, but steady revamp. The site features case studies of enterprises successfully using Second Life and offers a free tour of the Second Life [...]

White House Deputy Chief Technology Officer, Beth Noveck, recently participated in a mixed reality event to promote her new book, Wiki Government.

President Obama speaks to a live audience in Ghana, while his address is streamed to audiences in the virtual worlds of Second Life and Metaplace. The event was announced by CBS News and organized as an official White House event by the U.S. State Department.

Total Bliss, one of Second Life’s oldest established landscaping companies, will relaunch this weekend, showcasing their furniture, gifts, textures, and landscaping branches.

Valentine’s Day Pack, originally uploaded by Gianna Borgnine. Our Valentine’s Day Gift Pack – Our team at Sand Castle Studios created this Valentine’s Day Gift Pack for you! It contains an assortment of high-quality sculpted prim goodies made using professional software, all of which feature the best high quality baked surface textures, making them closer [...]

Playboy’s Q1 2008 earnings conference call, Playboy Enterprises chairman and CEO Christie Hefner (the daughter of Hugh Hefner) discussed the company’s future plans and in doing so hinted that Playboy may be developing its own virtual world in the future.

The USC Network Culture Project held an opening session where Cory Ondrejka, former CTO of Linden Lab and current fellow at USC, announced the Second Life and the Public Good Community Challenge. The purpose of the challenge is to build or create something in Second Life that would enhance, develop, or sustain the public good.

A few weeks ago the House Subcommittee on Telecommunications and the Internet held the first-ever Congressional hearing about virtual worlds. The hearing focused more on Second Life than any other virtual world platform.

Fast forward to current time… while we knew markin’s concept was innovative, we never could have predicted the amount of attention it would receive and the way it would change education as we know it in Second Life. NESIM has been recognized by the Chronicle of Higher Education, the Robert Wood Johnson Foundation, Nurseweek Magazine, and many other publications and blogs. John Miller himself has become somewhat of a celebrity for his work using NESIM. Other organizations have been inspired and are beginning to work on similar projects.

Linden Lab has officially selected digital marketing executive Mark Kingdon to replace founder Philip Rosedale as their new CEO effective May 15th. Kingdon leaves his position as CEO of the digital ad agency Organic, Inc. to join the Linden Lab team.

It started when Linden Lab, under the pretext of introducing the new “Second Life® Brand Center,” announced their new trademark policy. In classic Linden fashion, their delivery was mismanaged and outraged the community. The policy was also not very clear. About a week later, Linden Lab offered a further explanation of the policy, but the explanation only reiterated what was already stated and did not further answer any additional concerns or questions. With no real response to their questions, the Second Life bloggers began to protest. SL blogger Gwyneth Llewelyn wrote a petition to Linden Labs and when it went unanswered the strike was organized.