Category Archives: Virtual Worlds

Playboy May Develop Its Own Virtual World

Playboy’s Q1 2008 earnings conference call, Playboy Enterprises chairman and CEO Christie Hefner (the daughter of Hugh Hefner) discussed the company’s future plans and in doing so hinted that Playboy may be developing its own virtual world in the future.

Second Life and the Public Good Community Challenge

The USC Network Culture Project held an opening session where Cory Ondrejka, former CTO of Linden Lab and current fellow at USC, announced the Second Life and the Public Good Community Challenge. The purpose of the challenge is to build or create something in Second Life that would enhance, develop, or sustain the public good.

Congress vs. Jon Stewart vs. Susan Temby vs. Colbert Challenge

A few weeks ago the House Subcommittee on Telecommunications and the Internet held the first-ever Congressional hearing about virtual worlds. The hearing focused more on Second Life than any other virtual world platform.

NESIM/VESIM Education Project

Fast forward to current time… while we knew markin’s concept was innovative, we never could have predicted the amount of attention it would receive and the way it would change education as we know it in Second Life. NESIM has been recognized by the Chronicle of Higher Education, the Robert Wood Johnson Foundation, Nurseweek Magazine, and many other publications and blogs. John Miller himself has become somewhat of a celebrity for his work using NESIM. Other organizations have been inspired and are beginning to work on similar projects.

CEO of Organic Named New CEO of Linden Lab

Linden Lab has officially selected digital marketing executive Mark Kingdon to replace founder Philip Rosedale as their new CEO effective May 15th. Kingdon leaves his position as CEO of the digital ad agency Organic, Inc. to join the Linden Lab team.

The Aftermath of the New Second Life Trademark Policy

It started when Linden Lab, under the pretext of introducing the new “Second Life® Brand Center,” announced their new trademark policy. In classic Linden fashion, their delivery was mismanaged and outraged the community. The policy was also not very clear. About a week later, Linden Lab offered a further explanation of the policy, but the explanation only reiterated what was already stated and did not further answer any additional concerns or questions. With no real response to their questions, the Second Life bloggers began to protest. SL blogger Gwyneth Llewelyn wrote a petition to Linden Labs and when it went unanswered the strike was organized.