FOR IMMEDIATE RELEASE
January 20, 2012- Sand Castle Studios, LLC is pleased to announce that Hunger in Los Angeles, a virtual immersive journalism experience, will debut this week at the 2012 Sundance Film Festival.
Written by artist Nonny de la Peña (who recorded the actual event) and commissioned by the USC’s Annenberg School of Communication & Journalism in conjunction with MxR Lab, Hunger in Los Angeles virtually recreates an eyewitness account of an actual incident in a food bank line at the First Unitarian Church in Los Angeles, in order to call attention to the growing issue of hunger in the United States.
Sand Castle Studios modeled virtual replicas of the church and scene and used the Unity 3D development platform to to bring the project to life. Premiering at Sundance, participants can suit up and use a head-mounted goggle display to walk around and interact with other characters in the fully immersive virtual reality simulation. They will have the opportunity to experience a virtual reproduction, with audio from the actual incident, during which the Church’s available food runs out, provoking anguish and frustration among some of those gathered. Meanwhile, a man in line falls to the ground in a diabetic coma. An ambulance and two paramedics arrive to assist.
About Sand Castle Studios
Sand Castle Studios is a full service creative company dedicated to helping organizations maximize the full potential of virtual worlds and immersive media by creating interactive, social, and 3D experiences. Our strategic, creative, and technical teams are made up of some of the most experienced and talented minds in the world working to create unique and interactive user experiences.
For more information contact:
Kimberly Winnington (SL: Gianna Borgnine)
Sand Castle Studios, LLC