This past weekend, August 12th-14th, marked the 7th Annual Second Life Community Convention (SLCC), which was held in Oakland, California this year and virtually in Second Life while being streamed over UStream.
I have to applaud Avacon, the conference’s organizers, as in my opinion this was the best the conference has been for virtual attendees. The in-world SIMs were beautiful and well organized and the team made sure each of the 33 presentations were clearly streamed in-world and online.
In addition to the many community presentations, there were several Linden panels.
Linden Lab CEO Rod Humble gave a keynote address announcing:
- 16,000 people a day are signing up for and joining Second Life
- Linden Lab will be working on other new products in addition to Second Life. Specifically they are working on other shared creativity tools/spaces, and addressing tablets and mobile markets as well.
- Linden Lab is focusing their current Second Life efforts on improving usability, lag, and service.
- Linden Lab is looking at several future new features including a Linden made curated area, ending the need for HUDs, improvements to UI/sidebar, more in-world creatitivy tools and more.
- Read more and watch Humble’s full keynote
Linden Lab’s product team announced several new ways they are trying to address community needs:
- the team created a prototype game in order to learn about building and better understand limitations and problems in order to work on solutions
- Linden Lab may develop a gamified new user experience
- the team has been focused on improving usability and engagement
- each member of the team is becoming a subject matter expert in order to understand and support those communities better
- Read more and watch the product team’s full presentation
Linden Lab’s mesh team addressed several key concerns:
- Meshes (and objects with a physics shape type) will use the newly introduced prim equivalent to measure impact and count against land prim capacity
- theft and IP concerns are unlikely
- meshes offers several advantages over sculpted prims, but traditional prims are still an important part of Second Life
- Read more and watch the full mesh panel
Brett Atwood/Brett Linden presented on updates to the Destination Guide:
- the Destination Guide now has dynamic, time sensitive channels that feature hot events and locations as they are going on
- the Destination Guide is intelligently removing a location if it becomes too crowded
- the Destination Guide has an Linkshare affiliate program through which you can create a widget for your location and place it on your blog or website allowing you to earn money for visitors derived from your site
- the Destination Guide now appears on the front page of the new Second Life login screen
- the team monitors resident suggestions, blog activity, and social media for new locations
- they are looking for high quality locations with broad appeal, active communities, and unique locations
- in order for your Destination Guide submission to be approved you need to include a compelling and visually interesting screenshot and text that accurately describes your location
- your submission could also be denied if it is a duplicate, your location currently violates the SL Terms of Service, your snapshot contains promotional text over the image, or the text is incoherent or inaccurate
- Destination Guide entries are non-paid; they are not meant to be classified ads
- View the slides then watch Brett’s full presentation on the Destination Guide
The commerce team presented on economical and commercial concerns:
- the Lab has been focused on new users, registration, usability, service, performance, and growth to drive traffic and increase sales for merchants
- Q2 stats show positive growth in several areas
- Marketplace moving towards direct delivery
- users will receive purchases as a folder hierarchy directly in their inventory (without the need to unpack items)
- merchants will no longer need to use a magic box, but will simply have to drag their folders into an outbox
- users will receive notifications of deliveries and will not need to be online to accept them, they will be pushed into inventory
- eventually there will be guided warnings to aid new users (use this item right away, you need land for this item, etc)
- Linden Lab looking to expand the LindenX to additional countries/currencies to in to serve more and increase sales
- View the slides then watch the commerce team’s full presentation
Marc Viale/Viale Linden presented on social experiences and communities:
- the lab is moving away from Linden run events like “Kiss a Linden” towards “sustainable communities” like the American Cancer Society’s Relay for Life and LEA’s Month of Machinima
- community gateways have not disappeared and are highlighted in the Destination Guide
- Viale says Linden Lab respects privacy declaring “we don’t care what your parents named you, you can be whoever you want to be in Second Life”
- Watch Viale’s full presentation on social experiences and communities
For a closer look at the more funny and social aspects of the SLCC experience check out Draxtor’s footage from the event below: