Linden Lab Must Stop Underselling Second Life

Branding, Business, Community, Marketing, Second Life on December 22nd, 2011 25 Comments

Linden Lab has an extensive history of launching their marketing and advertising campaigns for Second Life to mixed reviews, and their most recent attempts have been no different.

Tags: , , , , , , ,

The Virtual Mine Receives an Emmy Nomination

News Announcements, Press Releases, Second Life, Virtual Worlds on July 19th, 2011 6 Comments

Sand Castle Studios, LLC is pleased to announce that The Virtual Mine has been nominated for an Emmy Award for New Approaches to News and Documentary Programming .

Tags: , , , , , , , , , , , , , , ,

Breaking Down Rigged, Polygon Mesh Objects in Second Life

content creation, Second Life, Virtual Worlds on February 26th, 2011 1 Comment

Sand Castle Studios Creative Director, Reed Steamroller, took some time out to share his thoughts on avatar rigging with you in this guest post.

Tags: , , , , , , , , , , ,

Why Virtual Worlds (like Second Life) Have More Value Than Twitter & Facebook

Branding, Business, Community, content creation, Education, events, Marketing, Second Life, social media, Virtual Worlds on February 14th, 2011 30 Comments

Today Mitch Wagner said he thought that Second Life was inconvenient, has gone as far as it can go, and is the wrong platform. He prefers Facebook and Twitter. As much as I respect Mitch’s opinion, I disagree.

Tags: , , , , , , , , , , ,

The Virtual Mine

Using the Virtual World to Explore the Real World Problems of Fossil Fuels

content creation, Education, events, Non-Profit, Press Releases, project, Second Life, Virtual Worlds on November 23rd, 2010 4 Comments

Environmental documentary, Deep Down, launches interactive Virtual Mine in Second Life. Will debut on PBS.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A short tutorial

Mesh Imports in Second Life (for Maya Users)

Classes, Tutorials on September 27th, 2010 18 Comments

Here is a short tutorial on mesh imports in Second Life (for Maya users) by Sand Castle Studios’ own, Reed Steamroller.

Tags: , , , , , , , , , , , , , , , , , , ,

Mesh Support in Second Life Coming to Open Beta

The Status of Mesh Support in Second Life

content creation, Second Life, Virtual Goods, Virtual Worlds on September 14th, 2010 45 Comments

Today Linden Lab gave Second Life users an update on mesh support and lifted the NDA for current beta testers. I can now tell you that for about the last year, we here at Sand Castle Studios have been deeply involved in working with the Lindens to bring mesh support to Second Life.

Tags: , , , , , , , , , , , , , , , , , , , , , ,

European Parliament Launches (Controversial) Virtual World Citzalia

Community, Government, Second Life, Virtual Worlds on August 27th, 2010 3 Comments

There has been quite some noise in the Euro blogosphere about a new EU Parliament project, Citzalia. Citzalia is a new virtual world and social networking forum.

Tags: , , , , , , , , , , , , , , ,

Linden Lab Announces Display Names

Display Names: A chance missed or an opportunity gained?

Branding, Marketing, News Announcements, Second Life, SLCC, Virtual Worlds on August 19th, 2010 4 Comments

Second Life users have long wanted a way to change their avatar name in a way that did not destroy the history and links associated with it. In attempt to solve this “identity crisis”, Linden Lab announced Display Names.

Tags: , , , , , , , , , , , , , , ,

Second Life Community Convention 2010

Significant Changes Announced at SLCC

Business, Community, Education, News Announcements, Second Life, SLCC, Virtual Goods, Virtual Worlds on August 17th, 2010 8 Comments

The 6th annual Second Life Community Convention (SLCC) took place in Boston this past weekend. It was an exciting weekend packed full of Linden Lab announcements as well as a plethora of resident-led discussions and presentations.

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Second Life 7th Birthday

The SL7B Exhibits You Don’t Want to Miss

art, Community, events, SL7B, Virtual Worlds on June 27th, 2010 4 Comments

As the Second Life 7th Birthday is winding down, I wanted to share with you a few of my favorite exhibits from the week. While all the exhibits were special, here are some of the ones I most enjoyed.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

SL7B Opening Speech

The Top Five Points to Take Away from Philip Rosedale’s SL7B Address

Business, Community, content creation, events, SL7B, Virtual Worlds on June 21st, 2010 4 Comments

The Second Life 7th Birthday celebration kicked off this morning with an address from Linden Lab founder, SL creator, and current Chairman of the Board – Philip Rosedale (aka Philip Linden).

Tags: , , , , , , , , , , , , , , , , , , , ,

Big Bad Blogger Challenge 2010 - Day 4

Measuring Virtual Age

Community, Second Life, Virtual Worlds on June 16th, 2010 No Comments

Today is Day 4 of the Big Bad Blogger Challenge 2010.

Today’s Topic: Age

Age (along with many of the other confines of the physical world such as race, religion, sex, etc.) becomes a very interesting topic when examined in virtual space.

Tags: , , , , , , , , , , ,

Don’t Feel Bad Second Life, No One Likes Facebook or Twitter Either

Community, Second Life, social media, Virtual Worlds on April 21st, 2010 17 Comments

Why do so many people complain every time a platform makes a change? Do we just like to complain? Are we simply afraid of change?

Tags: , , , , , , , ,

What Everyone Needs To Know About (Second) Life “On The Cloud”

Business, Community, News Announcements, Second Life, Virtual Worlds on April 17th, 2010 36 Comments

Joe Miller (aka Joe Linden), Linden Labs VP of Platform and Technology Development, offered a VERY interesting (though somewhat misinterpreted) response to the question, Can Second Life run “on the cloud?”

Tags: , , , , , , , , , , , , , , , , , , , , , ,