Sand Castle Studios

Today is Day 3 of the Big Bad Blogger Challenge 2010.
Today’s Topic: Relationships

The desire to feel connected is a basic human instinct. This doesn’t change when we log into a virtual world.

Linden Lab, the company behind the virtual world of Second Life,issued a release today stating that they will be restructuring their company in order to become more efficient and to allow them to delve into new platforms including the social and mobile web.

Reporter Julia Boorstin recently covered a segment on CNBC called “Social Climbing.” The segment discussed social media and it’s importance for business relationships in the future. The report covered networks and platforms such as Twitter, Linkedin, Facebook, and the virtual world of Second Life. Here is one of those segments: Boorstin also reported more on [...]

Playboy’s Q1 2008 earnings conference call, Playboy Enterprises chairman and CEO Christie Hefner (the daughter of Hugh Hefner) discussed the company’s future plans and in doing so hinted that Playboy may be developing its own virtual world in the future.

Today Linden Lab announced on their official blog that they are interested in revamping their current traffic system and that they would be replacing the current popular places list with the new Second Life Showcase in two months. Linden Lab says the new list will be determined by an internal team that hand select places within categories. In the future they may allow resident to nominate places as well. You can find out more about the showcase here.

Linden Lab has officially selected digital marketing executive Mark Kingdon to replace founder Philip Rosedale as their new CEO effective May 15th. Kingdon leaves his position as CEO of the digital ad agency Organic, Inc. to join the Linden Lab team.

It started when Linden Lab, under the pretext of introducing the new “Second Life® Brand Center,” announced their new trademark policy. In classic Linden fashion, their delivery was mismanaged and outraged the community. The policy was also not very clear. About a week later, Linden Lab offered a further explanation of the policy, but the explanation only reiterated what was already stated and did not further answer any additional concerns or questions. With no real response to their questions, the Second Life bloggers began to protest. SL blogger Gwyneth Llewelyn wrote a petition to Linden Labs and when it went unanswered the strike was organized.