The Virtual False Dilemma

Community, Second Life, Virtual Worlds on March 7th, 2012 18 Comments

Debunking the rumors…

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How the Updated Policy on Third Party Viewers Will Effect Second Life

Community, News Announcements, Policy, Second Life, TPV, Virtual Worlds on February 26th, 2012 30 Comments

Linden Lab has officially updated their Policy on Third Party Viewers. Here’s how the controversial new clauses will effect your Second Life experience.

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To the Lindens, Past & Present

Second Life on January 2nd, 2012 3 Comments

It’s a new year, and my day has been filled with new resolutions, new hopes, and new perspective clients. However, this new air of opportunity was temporarily put on pause when I read a blog post from Gene Yoon (aka Ginsu Linden), who was formerly Vice President of Corporate Development at Linden Lab (and General Counsel at the Lab before that).

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Linden Lab Must Stop Underselling Second Life

Branding, Business, Community, Marketing, Second Life on December 22nd, 2011 25 Comments

Linden Lab has an extensive history of launching their marketing and advertising campaigns for Second Life to mixed reviews, and their most recent attempts have been no different.

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SLCC 2011

SLCC 2011 Wrap-Up

Business, Community, content creation, Education, events, Intellectual Property and Copyright, News Announcements, Second Life, SLCC, social media, Virtual Goods, Virtual Worlds on August 17th, 2011 3 Comments

A recap of the major news, improvements, and announcements coming out of the Second Life Community Convention 2011.

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SLCC 2011

The Future of Mesh: Key Points from SLCC’s Mesh Panel

content creation, News Announcements, Second Life, SLCC, Virtual Worlds on August 17th, 2011 6 Comments

Updates from Linden Lab’s Mesh Team at this year’s Second Life Community Convention.

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SLCC 2011

The Future of Second Life: Key Points from the Product Team at SLCC

Community, content creation, News Announcements, Second Life, SLCC, Virtual Worlds on August 17th, 2011 5 Comments

The Second Life Product Team presented what they have been working on in order to better address the communities needs including a prototype game.

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SLCC 2011

Top 5 Highlights of Rod Humble’s SLCC Keynote

News Announcements, Second Life, SLCC, social media, Virtual Worlds on August 13th, 2011 12 Comments

Linden Lab CEO, Rod Humble, gave a keynote address at this year’s Second Life Community Convention (SLCC) revealing more about his current and future goals for Second Life and Linden Lab.

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Why Virtual Worlds (like Second Life) Have More Value Than Twitter & Facebook

Branding, Business, Community, content creation, Education, events, Marketing, Second Life, social media, Virtual Worlds on February 14th, 2011 30 Comments

Today Mitch Wagner said he thought that Second Life was inconvenient, has gone as far as it can go, and is the wrong platform. He prefers Facebook and Twitter. As much as I respect Mitch’s opinion, I disagree.

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A short tutorial

Mesh Imports in Second Life (for Maya Users)

Classes, Tutorials on September 27th, 2010 18 Comments

Here is a short tutorial on mesh imports in Second Life (for Maya users) by Sand Castle Studios’ own, Reed Steamroller.

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Mesh Support in Second Life Coming to Open Beta

The Status of Mesh Support in Second Life

content creation, Second Life, Virtual Goods, Virtual Worlds on September 14th, 2010 46 Comments

Today Linden Lab gave Second Life users an update on mesh support and lifted the NDA for current beta testers. I can now tell you that for about the last year, we here at Sand Castle Studios have been deeply involved in working with the Lindens to bring mesh support to Second Life.

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Winning Back the Lead: The Battle of (Viewer) Developers to Rebuild Trust

Branding, Community, Second Life, SLCC, social media, Virtual Worlds on August 24th, 2010 10 Comments

In addition to Linden Lab’s official viewer, users can access the virtual world of Second Life through a number of customized third party viewers. This has created much debate as to whether these third party viewers are safe.

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Linden Lab Announces Display Names

Display Names: A chance missed or an opportunity gained?

Branding, Marketing, News Announcements, Second Life, SLCC, Virtual Worlds on August 19th, 2010 4 Comments

Second Life users have long wanted a way to change their avatar name in a way that did not destroy the history and links associated with it. In attempt to solve this “identity crisis”, Linden Lab announced Display Names.

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Second Life Community Convention 2010

Significant Changes Announced at SLCC

Business, Community, Education, News Announcements, Second Life, SLCC, Virtual Goods, Virtual Worlds on August 17th, 2010 8 Comments

The 6th annual Second Life Community Convention (SLCC) took place in Boston this past weekend. It was an exciting weekend packed full of Linden Lab announcements as well as a plethora of resident-led discussions and presentations.

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Second Life 7th Birthday

The SL7B Exhibits You Don’t Want to Miss

art, Community, events, SL7B, Virtual Worlds on June 27th, 2010 4 Comments

As the Second Life 7th Birthday is winding down, I wanted to share with you a few of my favorite exhibits from the week. While all the exhibits were special, here are some of the ones I most enjoyed.

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