Winning Back the Lead: The Battle of (Viewer) Developers to Rebuild Trust

Branding, Community, SLCC, Second Life, Virtual Worlds, social media on August 24th, 2010 10 Comments

In addition to Linden Lab’s official viewer, users can access the virtual world of Second Life through a number of customized third party viewers. This has created much debate as to whether these third party viewers are safe.

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SL7B Opening Speech

The Top Five Points to Take Away from Philip Rosedale’s SL7B Address

Business, Community, SL7B, Virtual Worlds, content creation, events on June 21st, 2010 4 Comments

The Second Life 7th Birthday celebration kicked off this morning with an address from Linden Lab founder, SL creator, and current Chairman of the Board – Philip Rosedale (aka Philip Linden).

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The Aftermath of the New Second Life Trademark Policy

Branding, Business, News Announcements, Second Life, Virtual Worlds on April 19th, 2008 No Comments

It started when Linden Lab, under the pretext of introducing the new “Second Life® Brand Center,” announced their new trademark policy. In classic Linden fashion, their delivery was mismanaged and outraged the community. The policy was also not very clear. About a week later, Linden Lab offered a further explanation of the policy, but the explanation only reiterated what was already stated and did not further answer any additional concerns or questions. With no real response to their questions, the Second Life bloggers began to protest. SL blogger Gwyneth Llewelyn wrote a petition to Linden Labs and when it went unanswered the strike was organized.

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