Sand Castle Studios

This morning, tech enthusiast, blogger, and social media superstar, Robert Scoble (aka the Scobleizer) sent the Second Life community and Twitter world into a frenzy with his post, “Is Second Life about to enter its ‘second life?’” He begins by rehashing the usual “failings” of Second Life.   Yet, even after all his experiences with Second Life, he still got why the initial flow of corporations left SL completely wrong.  However, what followed was more interesting… He announced that tomorrow everything is going to change.

Anyway, one thing happened that I find very interesting: it continued to grow in users, time spent on the site, and dollars spent in it.

On Friday I sat down with Mark to find out why.

First, the users remained very evangelistic. Second, corporations like IBM found other uses for its islands and kept investing (they now use these islands for training and replacements of expensive conferences). Third, the technology has been steadily improving. Fourth, the company has found new ways to bring new users in and make the experience easier to get into.

But he admitted that they had been pretty quiet and avoided doing more PR work until just recently.

Why is that changing this week? You’ll see why tomorrow morning at about 11 a.m. on building43.

But to tease a bit, I find that their new direction, the first part of which you’ll see tomorrow in the video I did with Mark, is interesting and represents a new life for Second Life and its host Linden Labs.

Of course there was an immediate reaction from the Second Life community across Twitter.

Much of the talk centered around whether Linden Lab CEO Mark Kingdon would be discussing the new Second Life viewer affectionately called “Viewer 2.0” by the community.

Regardless.. this is an announcement that you will not want to miss!

So tune in Tomorrow Tuesday February 22, 2010 at 11 a.m. on building43.